We’re naming experts, it’s everything we do. We’ve been naming businesses, products, services and apps for 12 years and we’re very good at what we do. Each week, our brand and naming consultants create cool and catchy names that standout. Our global portfolio embraces 5,800+ naming projects across many industries for both established and new business start ups. By offering our clients names that speak across borders and boundaries, our aim is to deliver powerful concepts that produce unforgettable brands and winning identities.

Imagine your brand name … everywhere. Your brand or business name is critical if you’re trying to get a new business, product or service off the ground. People will use it in conversation and through online digital experiences. Who knows, they may even see it brought to life on the back of a bus, a billboard or even television. Great names give you strong branding potential, high recall and the ability to attract more traffic to your website or through your doors. The right name can set the tone for your business and help you to be found. Great memorable brands should last forever, so make sure you get it right from the start.

We will already do this for you through the Australian business name register and also check the domain name availability on the world wide web.

Your new business name ideas will be delivered straight to your inbox within 24-48 hours. Once you have provided feedback, we will provide refinements to the brief and move to redevelop your preferred name choices and preferences until you have made your final decision so that you can begin the journey of turning your dream business into a reality. Depending on your revisions and additional feedback, revised names take anywhere between 24-48 hours.

No worries! If you don't like the names we’ve crafted for your business all you need to do is let us know. We always value your feedback and will ask why you didn't like the names so that we can come up with a new set of names based on your feedback. We will work closely with you to develop innovative ideas with smart and strategic thinking to build lasting identities. Our unique naming process guarantees that we will enable you to achieve your goals, differentiate you from your competitors and create connections with your target audience. We aim to always put a smile on the face of our customers, it’s what sets us apart.

Registering a business name does not protect you against third party claims for trade mark infringement. To ensure your proposed business name doesn't infringe on an existing registered trade mark, you should use IP Australia’s Trade Mark Search to search for existing trademarks.

If you plan to run a business and are not trading under your own name, you will need to register a business name. ASIC (Australian Securities and Investment Commission) is the regulator of business names in Australia. As Australia’s premier business name registration service, we cut through all the red tape by liaising directly with ASIC and the Australian Tax Office to ensure that your business name registration is 100% certified and fully compliant from day one. That’s why new start-ups, business owners and professionals rely on us to register and secure their business name assets.

You will need to register a business name if you wish to carry on business within Australia and are not trading under your own name. Exceptions to this include:

• If you are operating as an individual and your operating name is the same as your first name and surname
• If you are in a partnership and your operating name is the same as all the partners' names, or
• If you are an already registered Australian company and your operating name is the same as your company's name.
• If your name is Kathy White, and the name of your business is ‘Kathy White & Co’, you will need to register the business name ‘Kathy White & Co’.